Building Memorable Taglines: The Science and Art of Summing Up a Brand. A great tagline is more than just a catchy phrase—it’s a brand’s identity that is brought to life in as few words possible. But what is the sorcery to creating a memorable tagline? 1. Understand the Brand Inside Out Before putting pen to paper, immerse yourself in the brand: Mission and Values : What drives the company? Target Audience : Who are they speaking to? Unique Selling Proposition (USP) : What sets the brand apart? 2. Keep It Short and Sweet The best taglines are concise. Aim for fewer than seven words. Short taglines are easier to remember and more impactful. Examples include: “Just Do It” (Nike) “Think Different” (Apple) 3. Evoke Emotion Great taglines make people feel something. Whether it’s inspiration, trust, or humor, emotional resonance makes the phrase stick. It’s the emotion that drives the action. For instance: “Melts in Your ...