SummitMedia's The Write Stuff

Turning Holiday Stress into Creative Gold: Tips for Radio Content Creators It’s the fourth quarter. It’s the holiday season. AE’s are under pressure to make budget. Programming and Promotions have pulled out all the stops, so each station has a stellar book. For radio content creators, the season often brings an added challenge: crafting compelling, timely, and engaging content in the midst of the chaos. The good news? That holiday stress can be a catalyst for your most creative work. Here’s how: 1. Channel Emotion Into Relatable Stories The holidays are a season of heightened emotions—joy, nostalgia, and sometimes stress. Use these feelings as inspiration. Think of a humorous take on a family holiday tradition.   “Everybody loves Great-Grandmamma’s chicken and dressing. But her recipe feeds an army of 32 people. Yet, try and portion it down to a manageable 7 or 8 people, it doesn’t come out right. So, you end up making that football stadium sized pan of chicken and dressin...

             How Social Media’s Changed Radio (and What We Can Do About It) Hey team! Let’s talk about something big that's changed for radio: social media has literally shortened people’s attention spans. Think about it—the average listener now has less patience for long ads and even fewer breaks in focus. So, how do we get our messages across effectively in today’s short-attention world? It’s all about adjusting our content and scheduling approach. Quick refresher: OES (Optimum Effective Schedule) Since the ‘80s, we’ve relied on OES to find the right balance between ad frequency and effectiveness. This formula still works, but with everyone’s attention span shrinking, we’ve got to tweak a few things. ( For a full explanation of OES, click or copy and paste this link: https://radioconnects.ca/wp-content/uploads/2022/09/Figuring-out-OES-scheduling.pdf ) Here’s how we can get more mileage out of OES in a social media-driven world: 1. ...